Blog | WHITE CAMINO

melissafretwell

Three surprising differences between charity and commercial marketing

If you’re a commercial marketer looking to partner with a brilliant cause or a charity leader looking for marketing support this is for you

melissafretwell

Co-creative leadership: discover your new superpower

Why creativity is fundamental to leadership excellence. We unpack the creative mindset, the role of trust and ask life's important questions

melissafretwell

Marketing analytics: the story behind the stats

Our brains like searching for patterns and solving puzzles, surely marketing analytics should be a joyful experience? In reality, we are...

melissafretwell

Digital innovation the sustainable way

Ever wondered how on earth to innovate sustainably? How do we ensure the digital solutions we come up with deliver a positive impact for...

melissafretwell

Back to basics: why and how to use email marketing

Email marketing is retro. It has been around since the late seventies which may be older than some of our readers. It has become a comms...

melissafretwell

Ways to be a force for good

As 2023 comes to a close we’re thinking about what 2024 may bring and as we like to accentuate the positive, debunk the odd marketing...

melissafretwell

Make the flamingo bigger

Barney Worfolk Smith the MD of DAIVID caught up with White Camino’s founder Melissa Fretwell to chat all things creative effectiveness...

melissafretwell

Fashioning sustainable stories

The principles of sustainable brand communication, which are geared towards fashion brands here but can be applied to anything.

melissafretwell

"AI: More Than Just a Tool, It's Your New Best Friend" - headline generated by AI

While Nick Cave was more than scathing of ChatGPTs ability to write a song in his own inimitable style, we thought it would be...