Enabling creators to create

This is a candid tale showing the transformation of a boutique media law firm who decided to invest in their brand, get under the skin of their target clients and tell their story in ways that are inspiring and useful.  

Bringing in the White Camino team who have worked for decades in the screen industries, meant they instinctively understood the market, the obstacles and decision-makers. White Camino’s 3D approach, distilling lengthy planning and execution into three pithy stages; Discover, Dream and Deliver meant the path to success was much faster and more-cost effective. 

Going beyond word-of-mouth

ABBAS Media Law, a leading UK-based media law firm, wanted to expand its client base within the film, TV, and digital content sectors. Its strong reputation has for many years, driven its customer base. However word-of-mouth recommendations supported by a robust brand and marketing strategy was the ambition to future-proof the practice. 

By refining its brand positioning and implementing a strategic content marketing approach, the firm boosted its visibility, thought leadership, and client engagement — resulting in an even stronger presence in the market. Like any smart challenger, they knew they couldn’t do it alone so collaborating with industry allies has been part of their journey. Are you curious to discover new ways to grow your business? This might just spark a fresh idea.

Content is king in a world where everyone is a creator

We conducted client interviews to understand perceptions and use of ABBAS’ media law magazine zoom-in and the firm. This informed a complete redesign of the magazine and over time, the branding kit and website.

zoom-in exists in both physical and digital formats distributed by Broadcast and direct to consumers and acts as a trusted reference and enabler, for many producers.

‘zoom-in brief’ leans into the wider media law news agenda in short form. These regular drum beats of editorial written by lawyers, enable data collection and prospect/client engagement. zoom-in and zoom-in brief are a core pillar of the publishing schedule across LinkedIn and Instagram. 

We evolved all elements of the identity to create a kit of parts from logo mark to microsoft office suite, new site including a succinct set of guidelines for subsequent content and branding creation. Further allyship to the industry through sponsoring the Broadcast Digital Awards and RTS Northern Ireland Awards and ongoing support of  The Film And TV Charity and Women in Film and TV.