How we roll
We are your NEW marketing colleague and confidante. We are here to guide you and your brand towards greater things. We are passionate brand story tellers, adept at the thinking and the doing. We listen and we act, and everything we do is for good.
Think of us as your new marketing team, remote yet close. The loveable geeks, the keenos with freshly baked goods raring to tell your story. We offer both thinking and doing, take your pick.
Our values happen to be CUTE:
Caring
We believe in purposeful work which doesn’t cost the earth, exploit people or mislead. If we can’t help we’ll always pass on the opportunity to someone who can. We give back by mentoring fellow marketeers and supporting small yet mighty charities.
Uplifting
We lift our comrades and clients up, unlocking exciting possibilities. We navigate towards the destination with unrelenting energy, taking the complexity of the journey in our stride.
Trailblazing
We find the fix, the shortcut or road less travelled as we navigate you through the woods. There is literally always a way if you’re open to creativity.
Experienced
We have decades of experience in work and life and we know instinctively what delivers. We maintain our curiosity by framing projects as experiments with a number of outcomes not simply a binary success or failure.
Our compadres
We’re a nimble team. We scale or shrink according to every bespoke brief. This talented bunch are part of the White Camino pack. United by our experience in media and with global brands, we share a wolf-life curiosity. We thrive on collaboration to deliver excellent work, every time.
White Camino supports businesses who share our values. We help those with ambition but who lack the bandwidth, resource or skillset to grow. We work across sectors, from music to media law, parenting to youth charities, regenerative tourism and regional arts organisations.
And clients who were new to TV such as Etsy, and those who are seasoned pros in this space like BBC Studios and Crunchyroll.
Melissa Fretwell, Founder & CEO
I'm a CIM chartered Marketing Consultant with a background in multi-media with over fifteen years experience of marketing for entertainment brands from UKTV and Channel 4.
I'm obsessed with creating strategies for challenger brands and start-ups, helping them tell their most compelling story to drive growth. I deliver pro bono marketing support for youth charity Ideas Foundation and sit on their creative advisory board.
Sara, Brand Marketing Specialist & Project Manager
With over 8 years of experience in marketing, branding, and event management, Sara has led projects for both national and international brands. Her background in Audiovisual Communication and a Master’s degree in Artistic Production provide her with a strategic and creative vision, which she combines with strong organisational and team coordination skills. Bilingual in ENG/ESP, Sara stands out for her focus on innovation, sustainability, and creating memorable brand experiences.
George, Marketing Strategist
Over the last 25 years, George has worked across art sponsorship, corporate communications and brand marketing on both client and agency side. A founding team member at Etsy in 2010, she wrote the playbook for the UK buyer and seller strategy before focusing on leading international campaigns across marcomms. George is expert at shaping marketing strategies and go-to-market plans for SMEs in the UK and US.
Gideon, Research & Insight Director
Gideon has over 20 years of experience in research and insight roles, having held senior roles in client and agency organisations. He specialises in helping clients find new opportunities, working hard to help translate research findings and insight into actionable roadmaps. He has a genuine passion for what he does and has a keen interest in how research can be improved by harnessing technology.
Alice, Web Developer
Alice wears two hats; an audience engagement specialist in the UK cultural sector, from the V&A Museum, Young V&A, The National Gallery to HRP and Tate. She is also a web designer creating bold and beautiful websites using Wordpress, Squarespace, Cargo and Wix. She brings her communication skills, design flair and attention to detail to every project, always looking for more efficient ways to deliver.
Harrison, Graphic Designer
Harrison is a design obsessed creative with 15 years of experience in the creative sectors. His core skills revolve around branding, packaging, marketing collateral, illustration and all avenues exploring design for print and production. He has worked with global brands ranging from Jamie Oliver to The Ministry of Defence, Audi, Lexus, BMW and The W.H.O. to small and mighty charities like bibic.
Kat Cat, Motion Designer
Kat has spent over 12 years working across design, animation and branding briefs in the TV industry and for challenger brands. While specialising in 2D animation, Kat has also worked with Cinema 4D, especially for highly stylised/illustrative designs. She is passionate about smooth animation, memorable sound design and enjoys coming up with simple solutions that communicate messages in an effective, elegant way.
Amber, Comms Strategist
Amber is a PR professional She is expert at business to business, consumer, events; media consultancy, strategy and implementation across print (newspapers, magazines), digital and broadcast (television, streaming and radio). From Live 8 | Live Earth Global event media management to Comic Relief and TK Maxx campaigns to leading Jack Daniel's music platform for six years, she excels in leading creative and conscious consumption campaigns.
Sally, Journalist & Comms Strategist
Sally brings almost 40 years of experience as a journalist to the pack. She’s worked as a showbiz reporter, a real-life writer for women’s magazines and a freelance features writer across top tier publications. She is also a published author. As a PR, she’s worked with England Women’s Cricket Team, Kolsquare, Europe’s leading influencer marketing database, Nuffield Health, the Kandima Maldives resort, Green Cola to mention a few.
Gabbi, Comms Strategist
Gabbi has led consumer comms campaigns for a range of shiny global brands like; Etsy, Coca-Cola, Britvic, GSK and Hipp Organics and purpose led startups. Her 18 years in the industry mean she knows instinctively what makes a good story. And how to shape messages so they fly. She is passionate about the craft, clever ideas and works tirelessly to get to the heart of your comms needs.
Melissa
Founder & CEO
Sara
Brand Marketing
George
Marketing Strategist
Gideon
Research & Insight
Alice
Web Developer
Harrison
Graphic Designer
Kat Cat
Motion Designer
Amber
Comms Strategist
Sally
Journalist
Gabbi
Comms Strategist
How can we help?
We know that solving a problem solo can be tough. Talking to the wall rarely contributes to idea generation, how best to brief an agency or debate the pros and cons of a marketing mix. That’s where our one off 30 golden minutes of marketing consultancy comes in. You can pick our brains confidentially for zip, zilch, nada.
