melissafretwell29 feb6 min.Back to basics: why and how to use email marketingEmail marketing is retro. It has been around since the late seventies which may be older than some of our readers. It has become a comms...
melissafretwell19 dic 20235 min.Ways to be a force for goodAs 2023 comes to a close we’re thinking about what 2024 may bring and as we like to accentuate the positive, debunk the odd marketing...
melissafretwell17 nov 20236 min.Make the flamingo bigger Barney Worfolk Smith the MD of DAIVID caught up with White Camino’s founder Melissa Fretwell to chat all things creative effectiveness...
melissafretwell1 nov 20236 min.Fashioning sustainable stories The principles of sustainable brand communication, which are geared towards fashion brands here but can be applied to anything.