Three surprising differences between charity and commercial marketing
If you’re a commercial marketer looking to partner with a brilliant cause or a charity leader looking for marketing support this is for you
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melissafretwell
- 15 jul
- 1 min.
Co-creative leadership: discover your new superpower
Why creativity is fundamental to leadership excellence. We unpack the creative mindset, the role of trust and ask life's important questions
15 visualizaciones0 comentarios
melissafretwell
- 24 jun
- 6 min.
Marketing analytics: the story behind the stats
Our brains like searching for patterns and solving puzzles, surely marketing analytics should be a joyful experience? In reality, we are...
23 visualizaciones0 comentarios
melissafretwell
- 13 may
- 8 min.
Digital innovation the sustainable way
Ever wondered how on earth to innovate sustainably? How do we ensure the digital solutions we come up with deliver a positive impact for...
28 visualizaciones0 comentarios
melissafretwell
- 29 feb
- 6 min.
Back to basics: why and how to use email marketing
Email marketing is retro. It has been around since the late seventies which may be older than some of our readers. It has become a comms...
45 visualizaciones0 comentarios
melissafretwell
- 19 dic 2023
- 5 min.
Ways to be a force for good
As 2023 comes to a close we’re thinking about what 2024 may bring and as we like to accentuate the positive, debunk the odd marketing...
41 visualizaciones0 comentarios
melissafretwell
- 17 nov 2023
- 6 min.
Make the flamingo bigger
Barney Worfolk Smith the MD of DAIVID caught up with White Camino’s founder Melissa Fretwell to chat all things creative effectiveness...
25 visualizaciones0 comentarios
melissafretwell
- 1 nov 2023
- 6 min.
Fashioning sustainable stories
The principles of sustainable brand communication, which are geared towards fashion brands here but can be applied to anything.
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melissafretwell
- 3 jul 2023
- 5 min.
Flying the flag for people, planet and purpose
White Camino’s founder Melissa Fretwell caught up with fellow founder and newly qualified skipper, Tim Hughes at The Brief Doctor to chew...
59 visualizaciones1 comentario
melissafretwell
- 15 may 2023
- 4 min.
Taking the heat out of burnout
This week is Mental Health Awareness Week in case you didn’t already know. The World Health Organisation recognises burnout as an...
22 visualizaciones0 comentarios
melissafretwell
- 25 abr 2023
- 4 min.
TikTok - is this the final countdown?
TikTok continues to be the social media hot potato, where will it be banned next? Only briefly overshadowed by Twitter’s dive bomb into...
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melissafretwell
- 14 mar 2023
- 3 min.
"AI: More Than Just a Tool, It's Your New Best Friend" - headline generated by AI
While Nick Cave was more than scathing of ChatGPTs ability to write a song in his own inimitable style, we thought it would be...
40 visualizaciones0 comentarios
melissafretwell
- 19 dic 2022
- 4 min.
Wrapping up 2022 - the good, the bad and the useful
As we pause for breath after inhaling another all butter mince pie/purple quality street/dry roasted nut, rose tinted specs are off to...
49 visualizaciones0 comentarios
melissafretwell
- 29 jul 2022
- 5 min.
The perfect problem and how to fix it
Our founder Melissa Fretwell got chatting to mentee and all round marketing hot shot Abena Dadey about how perfectionism lives in an...
79 visualizaciones0 comentarios
melissafretwell
- 29 may 2022
- 5 min.
Risky business - why we need to push the boundaries and ride that roller coaster
Risk in business is a wild and complex beast. We know we have to tame it and live together somehow. We want to take risks when developing...
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melissafretwell
- 15 mar 2022
- 4 min.
Adventures in research
Discover how research can take your charity or NGO into unexplored territory. We like nothing better than working with brands that exist...
176 visualizaciones0 comentarios
melissafretwell
- 13 ene 2022
- 5 min.
How to go green to combat code red
“Don't it always seem to go that you don’t know what you’ve got till it’s gone”. Joni Mitchell’s Big Yellow Taxi came out over fifty...
25 visualizaciones0 comentarios
melissafretwell
- 22 nov 2021
- 3 min.
Trendspotting
Choose Royalcore content that’s been viewed 180 million times on TikTok. Choose the number one hit at the top of the charts. Choose...
47 visualizaciones0 comentarios
melissafretwell
- 27 oct 2021
- 2 min.
Hum, sing, shout never mumble
A short sharp hit of a blog post... After far too many years in the storytelling land of music and entertainment we’ve had the great...
18 visualizaciones0 comentarios
melissafretwell
- 31 ago 2021
- 6 min.
Finding my space
Not that myspace, you'll have to ask Justin Timberlake what happened there. This is about finding your work space where your head and...
37 visualizaciones0 comentarios
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