While “new” has long been one of the most powerful words in marketing, we’re circling back on the classic frameworks that help us make sense of the crazy. Ee have selected our top three uses of the beloved Venn diagram.

When we say “shopper” what springs to mind? Perhaps boxy tartan driven by the OAP blue rinse brigade? This is a lingering association with shopping trolleys in the UK, but over here in Spain every man, woman and teen strolls nonchalantly around with their shopper. There are even spaces to park them securely with a chain at the local supermarkets. In Paris we saw with our own eyeballs, the chicest of ‘cheries’ perusing the aisles of Monop’ in gorgeous heels and a natty shopper

For those who couldn’t get to Le Grand Palais to experience what we think is a masterclass in sustainable eventing, we’ve cherry-picked moments from ChangeNOW that every marcoms expert and brand owner might find useful to inspire action today.

This month Melissa Fretwell caught up with Grounds for Good Founder Dr Rosie Oretti over a perfectly mixed Negroni made with the Grounds for Good gin, to chat about the wonders of coffee waste and how to drive a tuk tuk across India without harming any sacred cows. Tea drinkers this is also for you.

Our founder Melissa Fretwell had a virtual coffee and a sublime pistachio bun at The Federal Café in Valencia with Isabel Martin, Head of Delivery at The Sustainable Restaurant Association (The SRA). A word of warning this post may make you peckish. Read on with a snack to hand.

We’re all across the idea of making lifestyle switches from healthier food choices to zero alcohol drinks to more sustainable travel. Melissa Fretwell caught up with Co-Founder of Replacer Ed Perryman to find out more about what keeps him busy.