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What IF creativity is the answer?
We get to meet a lot of excellent folks as part of agency life and as much as we welcome new connections, we value loyalty and the deeper...
melissafretwell
24 feb7 Min. de lectura
38 visualizaciones
0 comentarios


Reasons to be cheerful
Without getting too slushy on you, our founder Melissa Fretwell set up White Camino as an agency that endeavours to do great work that...
melissafretwell
18 dic 20243 Min. de lectura
53 visualizaciones
0 comentarios


The rough guide to startup life
We’ve gathered a snapshot of the highs and lows of female founder journeys so far to inspire, share and keep it real.
melissafretwell
22 oct 20245 Min. de lectura
28 visualizaciones
0 comentarios


Three surprising differences between charity and commercial marketing
If you’re a commercial marketer looking to partner with a brilliant cause or a charity leader looking for marketing support this is for you
melissafretwell
5 sept 20245 Min. de lectura
54 visualizaciones
0 comentarios


Co-creative leadership: discover your new superpower
Why creativity is fundamental to leadership excellence. We unpack the creative mindset, the role of trust and ask life's important questions
melissafretwell
15 jul 20241 Min. de lectura
19 visualizaciones
0 comentarios


Marketing analytics: the story behind the stats
Our brains like searching for patterns and solving puzzles, surely marketing analytics should be a joyful experience? In reality, we are...
melissafretwell
24 jun 20246 Min. de lectura
35 visualizaciones
0 comentarios


Digital innovation the sustainable way
Ever wondered how on earth to innovate sustainably? How do we ensure the digital solutions we come up with deliver a positive impact for...
melissafretwell
13 may 20248 Min. de lectura
28 visualizaciones
0 comentarios


Back to basics: why and how to use email marketing
Email marketing is retro. It has been around since the late seventies which may be older than some of our readers. It has become a comms...
melissafretwell
29 feb 20246 Min. de lectura
45 visualizaciones
0 comentarios


Ways to be a force for good
As 2023 comes to a close we’re thinking about what 2024 may bring and as we like to accentuate the positive, debunk the odd marketing...
melissafretwell
19 dic 20235 Min. de lectura
43 visualizaciones
0 comentarios


Make the flamingo bigger
Barney Worfolk Smith the MD of DAIVID caught up with White Camino’s founder Melissa Fretwell to chat all things creative effectiveness...
melissafretwell
17 nov 20236 Min. de lectura
26 visualizaciones
0 comentarios


Fashioning sustainable stories
The principles of sustainable brand communication, which are geared towards fashion brands here but can be applied to anything.
melissafretwell
1 nov 20236 Min. de lectura
37 visualizaciones
0 comentarios


Flying the flag for people, planet and purpose
White Camino’s founder Melissa Fretwell caught up with fellow founder and newly qualified skipper, Tim Hughes at The Brief Doctor to chew...
melissafretwell
3 jul 20235 Min. de lectura
59 visualizaciones
1 comentario


Taking the heat out of burnout
This week is Mental Health Awareness Week in case you didn’t already know. The World Health Organisation recognises burnout as an...
melissafretwell
15 may 20234 Min. de lectura
22 visualizaciones
0 comentarios


TikTok - is this the final countdown?
TikTok continues to be the social media hot potato, where will it be banned next? Only briefly overshadowed by Twitter’s dive bomb into...
melissafretwell
25 abr 20234 Min. de lectura
43 visualizaciones
0 comentarios


"AI: More Than Just a Tool, It's Your New Best Friend" - headline generated by AI
While Nick Cave was more than scathing of ChatGPTs ability to write a song in his own inimitable style, we thought it would be...
melissafretwell
14 mar 20233 Min. de lectura
40 visualizaciones
0 comentarios


Wrapping up 2022 - the good, the bad and the useful
As we pause for breath after inhaling another all butter mince pie/purple quality street/dry roasted nut, rose tinted specs are off to...
melissafretwell
19 dic 20224 Min. de lectura
50 visualizaciones
0 comentarios


The perfect problem and how to fix it
Our founder Melissa Fretwell got chatting to mentee and all round marketing hot shot Abena Dadey about how perfectionism lives in an...
melissafretwell
29 jul 20225 Min. de lectura
80 visualizaciones
0 comentarios


Risky business - why we need to push the boundaries and ride that roller coaster
Risk in business is a wild and complex beast. We know we have to tame it and live together somehow. We want to take risks when developing...
melissafretwell
29 may 20225 Min. de lectura
49 visualizaciones
0 comentarios


Adventures in research
Discover how research can take your charity or NGO into unexplored territory. We like nothing better than working with brands that exist...
melissafretwell
15 mar 20224 Min. de lectura
177 visualizaciones
0 comentarios


How to go green to combat code red
“Don't it always seem to go that you don’t know what you’ve got till it’s gone”. Joni Mitchell’s Big Yellow Taxi came out over fifty...
melissafretwell
13 ene 20225 Min. de lectura
25 visualizaciones
0 comentarios
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