"AI: More Than Just a Tool, It's Your New Best Friend" - headline generated by AI
While Nick Cave was more than scathing of ChatGPTs ability to write a song in his own inimitable style, we thought it would be...
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melissafretwell
- Dec 19, 2022
- 4 min
Wrapping up 2022 - the good, the bad and the useful
As we pause for breath after inhaling another all butter mince pie/purple quality street/dry roasted nut, rose tinted specs are off to...
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melissafretwell
- Jul 29, 2022
- 5 min
The perfect problem and how to fix it
Our founder Melissa Fretwell got chatting to mentee and all round marketing hot shot Abena Dadey about how perfectionism lives in an...
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melissafretwell
- May 29, 2022
- 5 min
Risky business - why we need to push the boundaries and ride that roller coaster
Risk in business is a wild and complex beast. We know we have to tame it and live together somehow. We want to take risks when developing...
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melissafretwell
- Mar 15, 2022
- 4 min
Adventures in research
Discover how research can take your charity or NGO into unexplored territory. We like nothing better than working with brands that exist...
171 views0 comments
melissafretwell
- Jan 12, 2022
- 5 min
How to go green to combat code red
“Don't it always seem to go that you don’t know what you’ve got till it’s gone”. Joni Mitchell’s Big Yellow Taxi came out over fifty...
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melissafretwell
- Nov 22, 2021
- 3 min
Trendspotting
Choose Royalcore content that’s been viewed 180 million times on TikTok. Choose the number one hit at the top of the charts. Choose...
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melissafretwell
- Oct 27, 2021
- 2 min
Hum, sing, shout never mumble
A short sharp hit of a blog post... After far too many years in the storytelling land of music and entertainment we’ve had the great...
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melissafretwell
- Aug 31, 2021
- 6 min
Finding my space
Not that myspace, you'll have to ask Justin Timberlake what happened there. This is about finding your work space where your head and...
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melissafretwell
- Jul 19, 2021
- 1 min
No more long and winding roads
The mentoring journey unpacked... Our founder Melissa Fretwell is a huge fan of mentoring. As a mentor for the CIM, she was invited to...
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melissafretwell
- Jun 14, 2021
- 8 min
Are you gonna go my way?
Probably not. The odds are stacked against female founders so we’ve compiled some of the common obstacles and how we can navigate past...
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melissafretwell
- Apr 28, 2021
- 2 min
How to never run out of brilliant ideas
We spoke to the excellent people at Startups Magazine about this very thing. At White Camino we’re huge fans of challenger brand...
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melissafretwell
- Apr 13, 2021
- 7 min
A fresh take on mastering video with Visionary Pictures
We caught up with fellow female founder Natalie Hodgins who knows a thing or two about the power of video and why any brand can leverage...
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melissafretwell
- Mar 10, 2021
- 3 min
Reframing photography in an insta-snap world
Photography is a universal medium, speaking at least a thousand words in any language. We quizzed two of our favourite photographers,...
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melissafretwell
- Feb 10, 2021
- 4 min
How to bring all the feels back to events
With so much of our networking, learning and socialising having to take place online for the time being, and the return to crowds...
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melissafretwell
- Jan 13, 2021
- 3 min
When to stick and when to twist?
Times they are a changin'. After all these years, Bob is of course spot on [hats off if you needed to google that lyric] but what we’re...
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melissafretwell
- Dec 16, 2020
- 3 min
Branding - more than painting by numbers?
It’s 1984, the foil wrapping has been torn off, Madonna’s Like a Virgin is playing on my dad’s record player, a pleasant change to the...
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melissafretwell
- Nov 11, 2020
- 4 min
No Purpose - No Point
Melissa Fretwell, founder of marketing agency White Camino got together with Leanne Leveaux, founder of social media agency Social...
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melissafretwell
- Nov 6, 2020
- 1 min
Long live the magazine!
There’s a still a hunger for well crafted, niche print offerings. Long live the magazine!
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melissafretwell
- Sep 21, 2020
- 1 min
PODCAST ALERT! Take your brand in a new insightful direction...
Our founder Melissa Fretwell caught up with the ever thoughtful and brilliant Gideon Barker who runs his own agency championing...
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