Flying the flag for people, planet and purpose
White Camino’s founder Melissa Fretwell caught up with fellow founder and newly qualified skipper, Tim Hughes at The Brief Doctor to chew...
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melissafretwell
- 15 may
- 4 min.
Taking the heat out of burnout
This week is Mental Health Awareness Week in case you didn’t already know. The World Health Organisation recognises burnout as an...
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melissafretwell
- 25 abr
- 4 min.
TikTok - is this the final countdown?
TikTok continues to be the social media hot potato, where will it be banned next? Only briefly overshadowed by Twitter’s dive bomb into...
39 visualizaciones0 comentarios
melissafretwell
- 14 mar
- 3 min.
"AI: More Than Just a Tool, It's Your New Best Friend" - headline generated by AI
While Nick Cave was more than scathing of ChatGPTs ability to write a song in his own inimitable style, we thought it would be...
28 visualizaciones0 comentarios
melissafretwell
- 19 dic 2022
- 4 min.
Wrapping up 2022 - the good, the bad and the useful
As we pause for breath after inhaling another all butter mince pie/purple quality street/dry roasted nut, rose tinted specs are off to...
46 visualizaciones0 comentarios
melissafretwell
- 29 jul 2022
- 5 min.
The perfect problem and how to fix it
Our founder Melissa Fretwell got chatting to mentee and all round marketing hot shot Abena Dadey about how perfectionism lives in an...
74 visualizaciones0 comentarios
melissafretwell
- 29 may 2022
- 5 min.
Risky business - why we need to push the boundaries and ride that roller coaster
Risk in business is a wild and complex beast. We know we have to tame it and live together somehow. We want to take risks when developing...
49 visualizaciones0 comentarios
melissafretwell
- 15 mar 2022
- 4 min.
Adventures in research
Discover how research can take your charity or NGO into unexplored territory. We like nothing better than working with brands that exist...
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melissafretwell
- 13 ene 2022
- 5 min.
How to go green to combat code red
“Don't it always seem to go that you don’t know what you’ve got till it’s gone”. Joni Mitchell’s Big Yellow Taxi came out over fifty...
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melissafretwell
- 22 nov 2021
- 3 min.
Trendspotting
Choose Royalcore content that’s been viewed 180 million times on TikTok. Choose the number one hit at the top of the charts. Choose...
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melissafretwell
- 27 oct 2021
- 2 min.
Hum, sing, shout never mumble
A short sharp hit of a blog post... After far too many years in the storytelling land of music and entertainment we’ve had the great...
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melissafretwell
- 31 ago 2021
- 6 min.
Finding my space
Not that myspace, you'll have to ask Justin Timberlake what happened there. This is about finding your work space where your head and...
35 visualizaciones0 comentarios
melissafretwell
- 19 jul 2021
- 1 min.
No more long and winding roads
The mentoring journey unpacked... Our founder Melissa Fretwell is a huge fan of mentoring. As a mentor for the CIM, she was invited to...
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melissafretwell
- 14 jun 2021
- 8 min.
Are you gonna go my way?
Probably not. The odds are stacked against female founders so we’ve compiled some of the common obstacles and how we can navigate past...
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melissafretwell
- 28 abr 2021
- 2 min.
How to never run out of brilliant ideas
We spoke to the excellent people at Startups Magazine about this very thing. At White Camino we’re huge fans of challenger brand...
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melissafretwell
- 13 abr 2021
- 7 min.
A fresh take on mastering video with Visionary Pictures
We caught up with fellow female founder Natalie Hodgins who knows a thing or two about the power of video and why any brand can leverage...
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melissafretwell
- 10 mar 2021
- 3 min.
Reframing photography in an insta-snap world
Photography is a universal medium, speaking at least a thousand words in any language. We quizzed two of our favourite photographers,...
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melissafretwell
- 10 feb 2021
- 4 min.
How to bring all the feels back to events
With so much of our networking, learning and socialising having to take place online for the time being, and the return to crowds...
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melissafretwell
- 13 ene 2021
- 3 min.
When to stick and when to twist?
Times they are a changin'. After all these years, Bob is of course spot on [hats off if you needed to google that lyric] but what we’re...
31 visualizaciones0 comentarios
melissafretwell
- 16 dic 2020
- 3 min.
Branding - more than painting by numbers?
It’s 1984, the foil wrapping has been torn off, Madonna’s Like a Virgin is playing on my dad’s record player, a pleasant change to the...
34 visualizaciones0 comentarios
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