Amber Probyn and Hazel McShane are co-founders of PEEQUAL. The goal: to set the standard for women’s urinals. As a brand it is disrupting a category, we’re busting to find out more. Melissa Fretwell, our founder chatted to Amber about how it all began.

We had the great pleasure of discovering what the global non-profit ‘JUST ONE Tree’ is doing to remove carbon from the atmosphere and restore nature through global reforestation on land and sea.

We had a blast chatting about the weather, Manchester and Mary Poppins with SOAKED sustainable umbrella co-founder Meg Oliver. We shared confessions of losing umbrellas, rejecting fast fashion and building a small yet mighty brand. It’s estimated that one billion umbrellas are discarded every year, and that has to change. Find out how.

While “new” has long been one of the most powerful words in marketing, we’re circling back on the classic frameworks that help us make sense of the crazy. Ee have selected our top three uses of the beloved Venn diagram.

When we say “shopper” what springs to mind? Perhaps boxy tartan driven by the OAP blue rinse brigade? This is a lingering association with shopping trolleys in the UK, but over here in Spain every man, woman and teen strolls nonchalantly around with their shopper. There are even spaces to park them securely with a chain at the local supermarkets. In Paris we saw with our own eyeballs, the chicest of ‘cheries’ perusing the aisles of Monop’ in gorgeous heels and a natty shopper

For those who couldn’t get to Le Grand Palais to experience what we think is a masterclass in sustainable eventing, we’ve cherry-picked moments from ChangeNOW that every marcoms expert and brand owner might find useful to inspire action today.