Developing the brand for developmental charity bibic

To mark the 50th year of bibic the charity were looking to refresh the brand to represent its wider developmental therapy remit helping 6 month to 24 year olds in the UK. The bibic story began helping brain injured children, now a national charity, the branding felt too niche and local. The brief to us was to evolve the brand story to speak to a range of children, young people and families who were looking for life-changing therapeutic support. 

Using our Discover, Dream, Deliver model we streamlined the process to fastrack ideas and creative

Discover: Key strengths of bibic were surfaced, including the unique, tailored and highly respected therapies of the organisation and also its collaborative and caring personality. Along with the challenges like confusion over its local versus national status and who precisely could benefit from their much valued services. 

Dream: We’re big fans of a dreamy brand workshop using the insights from the Discover stage. It helps navigate through the change, empowering everyone to contribute and explore every aspect of the brand. We defined the bibic ‘Why’, then the ‘Who’ with stakeholder profiling and then the ‘What’ of the brand. And concluded with articulating meaningful brand and tonal values that are true, memorable and emotionally connect. All of which we then distilled into a compelling creative brief to deliver the new identity.

Deliver: Cue the really fun stuff - visualising the new bibic brand identity. The aim was to add stature and boldness without losing the playfulness and youthful spirit. We created a kit of parts which would work as stills and animated, online and in real life with a sensory audience front of mind. We then project managed the production and installation, putting our new brand guidelines to the test. 

We collaborated with charity and non-profit specialists Bates Wells to ensure the new identity was distinctive and ownable before completing the trade marking process.