Ideas Foundation
Campaigns and creative direction
Nurturing a new creative class
The Ideas Foundation is an educational charity bringing life-changing creative opportunities to students across the UK. They work to develop projects that enable young people to discover, develop and share their creative talents in communication briefs that align with climate change, mental wellbeing, health inequalities and racial discrimination. By connecting less advantaged schools and colleges with leading organisations and brands. We were briefed firstly to refine the brand positioning, messaging and tone of voice of the charity, then support the marketing and communications of their highest profile project yet.
Coronation generation poster design challenge
The Ideas Foundation delivers hands-on experiences that inspire young people to unlock their creative potential. Schools, colleges and educators from across the UK were invited to take part in a challenge. Funded by the Department of Culture, Media and Sport (DCMS), to encourage young people to get involved in the Coronation of King Charles III by creating posters using photography, copywriting, typography and graphic design to reflect one or more of the key themes: community, diversity, sustainability and youth.
The AMOS Bursary students won with their #kingdomunited with a glowing appraisal from head judge Sir John Hegarty. “"I wish I had thought of it myself. It's a brilliant image. It shows how one idea can unite all issues. I love the fact they’ve just inverted kingdom and united.”
You can't be it if you can't see it
As part of the creative advisory board, we also support on:
#IamEngineer - thanks to funding from the Royal Academy of Engineering we were able to work with Queen Mary University of London and the Amos Bursary Trust on projects promoting diversity in engineering through digital storytelling. We consulted behind the scenes on the strategy of the project and supported the charity on maximising this best in class campaign to help unlock future funding.
Building on the #IamEngineer concept, we helped take this to Year 10 students from City of London Academy Hackney worked with scientists and engineers from Queen Mary University of London.
“High-quality strategic thinking combined with creative and imaginative approaches to marketing. White Camino have a passion for working with young people and is keen to listen to their insights and champion their voice. Thank you for all your support and advice to me personally and to the charity, the Ideas Foundation
Heather McRae - CEO of Ideas Foundation is also featured here on our blog.